Theorists.

Kate Domaillie 

- stated that every story ever told can be fitted into one of eight narrative types, with each of these stories having an original story on which the others are based. These stories are as follows: Candide, Cinderella, Love, Circe, Faust, Orpheus, Romeo and Juliet and Tristen and Iseult. And also states that without love, there would not be us; love is the ultimate narrative.

Tim O’Sullivan 

- argues that all media texts tell us some kind of story. Through careful mediation media texts offer a way of telling stories about ourselves, not necessarily about ourselves as individuals but as a culture/society.

Sven Carlson 

- suggested that music videos in general videos fall into two rough categories: performance or conceptual clips.

Performance contains clips of live performance and conceptual clips with anything else. 

Bordwell and Thompson 

Claude Lèvi-Strauss

- states that all stories within a narrative operate to clear binary opposites, eg. good vs evil and rich vs poor. His ideas come down to a complicated world made into a simple structure that things are either bad or good, and could never be in between. This can be portrayed through mise en scene, for example, a antagonist would be in a dark/black costume, and in a dark place.

Michael Shore

- argues that all music videos contain recycled styles. For example Buddy Holly by Wheezer contains the style and scenes from Happy Days which was set in the 50s. They recreated this look in their music video with costume, mise en scene, and by using original clips from the tv series. 

Equilibrium of Diagesis: Todorov